Sample report. Made by Provetale's real pipeline on October 6, 2026 from subscribers.csv. Synthetic data generated by Provetale for this sample (a fixed random seed, so it can be rebuilt exactly). It describes no real company.
Customer lists and events
Concentration and distribution of account record growth
Account records rose from 431 to 767 year to date compared with last year, a 78.0% increase.
Every statement was checked against the calculation. Press “Why?” on any of them to open it.
What you should notice
What the data shows
Account records rose from 431 to 767 year to date compared with last year, a 78.0% increase.
What it means
Pro accounts made up 98% of the new records, and Active accounts made up 96%.
What the data shows
Referral accounts accounted for 62% of the growth, and all four acquisition channels showed increases.
What it means
The 78% growth in account records is spread across all five country groups.
Headline movements
Overall growth in account records
What the data shows
The number of account records rose from 431 to 767 year to date compared with last year.
What it means
This represents a 78.0% increase in account records for the period.
What the data shows
Over 23 months, the number of records moved from 25 to 84, with an average monthly growth of 4.6%.
What it means
The pace of growth is slowing, and this estimate is based on 23 observations, so the trend may shift as more data becomes available.
Period change · Number of records
Number of records rose 78.0% year to date, versus last year
2023 YTD (to 2023-11-30) → 2024 YTD (to 2024-11-30): 431 → 767.
- 2023 YTD (to 2023-11-30)431
- 2024 YTD (to 2024-11-30)767
- 431
- Previous
- 767
- Latest
The latest period is still in progress, so it was left out.
Trend · Number of records
Number of records is trending up
From 25 to 84 over 23 months (+4.6% per month on average); the pace is slowing.
- 25
- Start
- 84
- Latest
- +4.6%
- Per period
Based on only 23 observations.
Hidden signals
Growth concentrated in Pro accounts
What the data shows
Pro accounts added 328 of the total 336 new records year to date compared with last year.
What it means
Pro accounts account for 98% of the growth in account records.
What the data shows
The share of Pro accounts in the total number of records moved from 48% to 70%.
Growth dependence · Number of records
Pro accounts for 98% of the growth in Number of records
Number of records grew 336; Pro added 328 of it, and its share of the total moved from 48% to 70%. Growth concentrated in one plan deserves a closer look.
- Pro328
- Team7
- Starter1
- 98%
- Share of growth
- 336
- Total change
- Year to date vs last year
- Compared
Growth concentrated in Active accounts
What the data shows
Active accounts added 324 of the total 336 new records year to date compared with last year.
What it means
Active accounts make up 96% of the growth in account records.
What the data shows
The share of Active accounts in the total number of records moved from 76% to 85%.
Growth dependence · Number of records
Active accounts for 96% of the growth in Number of records
Number of records grew 336; Active added 324 of it, and its share of the total moved from 76% to 85%. Growth concentrated in one status deserves a closer look.
- Active324
- Paused7
- Cancelled5
- 96%
- Share of growth
- 336
- Total change
- Year to date vs last year
- Compared
Segments and concentration
Referral as the main acquisition channel
What the data shows
Referral accounts added 207 of the total 336 new records year to date compared with last year.
What it means
Referral accounts account for 62% of the growth in account records.
What the data shows
The share of Referral accounts in the total number of records moved from 39% to 49%.
What the data shows
The number of records rose in all four acquisition channels, with Referral showing the largest increase.
Growth dependence · Number of records
Referral accounts for 62% of the growth in Number of records
Number of records grew 336; Referral added 207 of it, and its share of the total moved from 39% to 49%. Growth concentrated in one acquisition_channel deserves a closer look.
- Referral207
- Paid social47
- Organic search45
- Partner37
- 62%
- Share of growth
- 336
- Total change
- Year to date vs last year
- Compared
Broad change · Number of records
Number of records rose in 4 of 4 acquisition_channel groups
The increase (+78%) is broad, not one group. Referral moved most (207).
- Referral207
- Paid social47
- Organic search45
- Partner37
- 4 of 4
- Groups moving together
- +78%
- Total change
- Year to date vs last year
- Compared
Growth across all countries
What the data shows
The number of records rose in all five country groups year to date compared with last year.
What it means
The 78% growth in account records is spread across all countries, not concentrated in one group.
What the data shows
The United States showed the largest increase among the country groups.
Broad change · Number of records
Number of records rose in 5 of 5 country groups
The increase (+78%) is broad, not one group. United States moved most (81).
- United States81
- Bangladesh78
- Germany74
- India57
- Brazil46
- 5 of 5
- Groups moving together
- +78%
- Total change
- Year to date vs last year
- Compared
Questions worth investigating
Your data raises these but cannot answer them.
- What may explain the slower pace of growth in recent months?
- Why did Pro accounts increase their share of total records?
- What factors are associated with the rise in Referral as the main acquisition channel?
- Are there differences in the growth of Active accounts across regions or channels?
The evidence behind this report
Every statement above rests on one or more of these findings.
How this report was made
Provetale examined 1,338 rows and produced 21 findings. It scored 38 candidate patterns; 12 were surprising, material and steady enough to keep. Every figure in this report comes from calculations on your data, never from the AI model.
The writing is done by an AI model that is only shown the findings, never your rows. Each statement it wrote was then checked by ordinary code against the evidence it cites: its numbers, dates, group names and wording. Statements checked and passed: 21. None were left out.
Analysis engine 3.1.0 · scoring 4.0.0 · writing and checking prompts 2.0.0
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