Sample report. Made by Provetale's real pipeline on October 6, 2026 from marketing-spend.csv. Synthetic data generated by Provetale for this sample (a fixed random seed, so it can be rebuilt exactly). It describes no real company.
Marketing and advertising
Key patterns in channel performance and spending
Total spend increased from 612.2K in 2023 year to date to 767.5K in 2024 year to date.
Every statement was checked against the calculation. Press “Why?” on any of them to open it.
What you should notice
What the data shows
Total spend increased from 612.2K in 2023 year to date to 767.5K in 2024 year to date.
What it means
This represents a 25.4% rise in spending compared with the previous year.
What the data shows
Email outperforms other channels, averaging 254.6K in revenue, 2.3K conversions, and 26.2K clicks—far above Video’s figures.
What it means
Despite its strong performance, Email has the lowest average spend at 1.5K, while Search spends the most at 11.1K.
Headline movements
Spending growth year to date
What the data shows
Total spend rose from 612.2K in 2023 year to date to 767.5K in 2024 year to date.
What it means
Spending increased by 25.4% compared with the previous year.
What it means
This comparison does not include the latest period, which is still in progress.
Period change · spend_usd
spend_usd rose 25.4% year to date, versus last year
2023 YTD (to 2023-11-30) → 2024 YTD (to 2024-11-30): 612.2K → 767.5K.
- 2023 YTD (to 2023-11-30)612.2K
- 2024 YTD (to 2024-11-30)767.5K
- 612.2K
- Previous
- 767.5K
- Latest
The latest period is still in progress, so it was left out.
Revenue trend over time
What the data shows
Revenue started at 728K and reached 1.3M over the last 23 months.
Trend · revenue_usd
revenue_usd is holding steady
From 728K to 1.3M over 23 months (+1.1% per month on average); the pace is slowing.
- 728K
- Start
- 1.3M
- Latest
- +1.1%
- Per period
Based on only 23 observations.
Hidden signals
Relationship between clicks and conversions
What the data shows
Clicks and conversions show a strong relationship across 240 rows, with a correlation of 0.87.
Relationship · conversions
conversions and clicks rise and fall together
A strong relationship across 240 rows (r = 0.87). It shows the two move together, not that one causes the other.
- 240
- Rows compared
Segments and concentration
Spend differences by channel
What the data shows
Search averages the highest spend at 11.1K, while Email averages the lowest at 1.5K.
Segment difference · spend_usd
Search averages 7.2× Email on spend_usd
Average spend_usd: Search 11.1K, Email 1.5K, across 5 groups.
- Search11.1K
- Social8.7K
- Video7.3K
- Affiliates4K
- Email1.5K
- Search · 11.1K
- Highest
- Email · 1.5K
- Lowest
Risks to watch
Unusual revenue and conversion values
What the data shows
There are 16 unusually high revenue values, all above 273.5K.
What the data shows
There are 9 unusually high conversion values, all above 2.8K.
What it means
These unusual values fall outside the expected range for revenue and conversions and may need review.
Unusual values · revenue_usd
16 unusual revenue_usd values
6.7% of rows fall outside the normal range of -141.8K to 273.5K.
- 16
- Unusually high
- 0
- Unusually low
Unusual values · conversions
9 unusual conversions values
3.8% of rows fall outside the normal range of -1.4K to 2.8K.
- 9
- Unusually high
- 0
- Unusually low
Where there is room to act
Email’s revenue and spend compared with other channels
What the data shows
Email averages 254.6K in revenue, which is 33.5 times higher than Video’s 7.6K.
What the data shows
Email also averages 2.3K conversions, 26 times more than Video’s 87.3.
What the data shows
On clicks, Email averages 26.2K, 4.4 times more than Video’s 6K.
What the data shows
Email’s average spend is 1.5K, the lowest among the channels.
Segment difference · revenue_usd
Email averages 33.5× Video on revenue_usd
Average revenue_usd: Email 254.6K, Video 7.6K, across 5 groups.
- Email254.6K
- Search93.5K
- Affiliates70.3K
- Social17.6K
- Video7.6K
- Email · 254.6K
- Highest
- Video · 7.6K
- Lowest
Segment difference · conversions
Email averages 26× Video on conversions
Average conversions: Email 2.3K, Video 87.3, across 5 groups.
- Email2.3K
- Search983.9
- Affiliates868.4
- Social238.1
- Video87.3
- Email · 2.3K
- Highest
- Video · 87.3
- Lowest
Questions worth investigating
Your data raises these but cannot answer them.
- What explains the unusually high revenue values in some rows?
- Why does Email show much higher revenue than other channels despite lower spend?
- How might the slowing growth in impressions influence future spending?
- Are the unusual conversion values connected to specific campaigns or time periods?
The evidence behind this report
Every statement above rests on one or more of these findings.
How this report was made
Provetale examined 240 rows and produced 72 findings. It scored 80 candidate patterns; 29 were surprising, material and steady enough to keep. Every figure in this report comes from calculations on your data, never from the AI model.
The writing is done by an AI model that is only shown the findings, never your rows. Each statement it wrote was then checked by ordinary code against the evidence it cites: its numbers, dates, group names and wording. Statements checked and passed: 17. Left out because they did not pass: 5.
Analysis engine 3.0.0 · scoring 4.0.0 · writing and checking prompts 2.0.0
Now try it on your own spreadsheet.
Upload a CSV or Excel file and get a report like this one, in your language. Your first five reports are free, with no card.